Writing Articles-what Makes A Good Resource Box

In the body of any article you write you are offering free information. Think of this as giving something to your reader.

In the resource box you now have an opportunity to take something back. Your primary goal is to get the reader to click on the link you provide that leads back to your website.

I used to think that the resource box was really a classified ad. After watching some of the top authors in article directories such as Ezine Articles I realize that is really not the case.

Writing a good resource box does not have to be difficult. You really only need to concentrate on a handful of of things.

1. Your name. Some people write articles for branding purposes. Of course your name will be at the top of the article in the article directory, but most people do not really look at that.

When they read an article they look at the title and then skim immediately to the body. As they read down through the articles they are going to land on your resource box and you want your name to be right at the beginning where they can see it.

2. Shorter is better. A well written resource box does not have to include a large number of words. I have found it amazing that the best resource boxes are short and to the point.

Think about what you have to offer that would make a person want to click on the link in the resource box. You should be offering something unique, oor something that would make a person want to learn more about you or your products.

3. Hyperlink your primary keyword phrase and a special offer. Building up keyword relevancy is one of the primary benefits of article marketing.

In most article directories you can hyperlink 2 keyword phrases in your resource box. If you want to rank highly for a specific keyword phrase by the search engines you need to hyperlink it in as many different ways as possible.

So always a link to your primary website or web page that it is optimized for. Take your second link and link to an inner page on your site or to a splash page or landing page.

I personally like to build my list on either my primary website or splash page. I think that is one of the main benefits of article marketing so I like to link to a page where people can find a sign up form very easily.

Become an Internet spy and take a look at what some of the other top authors are doing. You never want to copy them exactly, but you can write a better resource box when you see what some of the top article marketers are doing it.